Tech and search giant Google has recently made available to the UK market its Songza curated playlists service as part of the £10 Play Music streaming package.
Songza was first launched in October in the U.S. and Canada, using a mixture of curation from DJs, musicians, music critics and ethnomusicologists, along with some machine learning that susses out particulars like what you like and what time of the day it is (or season — holiday music is apparently very big) to present you with the most fitting selection of music.
Outside of the US and Canada, the UK is the first country to get the use of Songza’s “Concierge” playlists.
In a blog post on Tuesday, Google said “As part of this update we’ve also redesigned the ‘Listen Now’ page so you can more easily discover new music.”
Google further noted that “If you’re a Google Play Music subscriber, next time you open the app you’ll be prompted to play music for a time of day, mood or activity. Choose an activity to get options for several music stations to make whatever you’re doing even better—whether it’s a station for a morning workout, songs to relieve stress during traffic, or the right mix for cooking with friends. Each station has been handcrafted—song by song—by our team of music experts (dozens of DJs, musicians, music critics and ethnomusicologists) to give you the exact right song for the moment.”
Subscribers will be able to download these music stations to listen when you’re offline, see what song is up next, and add, remove or re-order them to suit their taste. If you’re listening to a station you don’t like you can always start a new station based on any song in the mix. You can also search for a particular station you want or activity you want to find music for.
The release of Songza in the UK market will be the first time that persons outside of the US or Canada will have access to these playlist. When Songza was an independent company was only available to the US market.
Persons can download this update immediately on both iOS and Android. Songza is available only to those who pay the £9.99/month fee for the Play Music and/or the YouTube Music Key beta that is bundled together with this. The service works on Android, iOS and the web, as well as offline if you select your lists in advance.