Apple is the most beloved tech company in the world with millions of loyal supporters worldwide. It is therefore no surprise that one of Apple’s product, Apple’s iPad, is still the dominant player in the tablet market in North America, according to new stats released on Thursday by Chitika.
According to the report “iPad users generated 79.9% of North American tablet-based Web traffic over the month of September 2014 – a share down from the 81% figure observed one year ago, but a gain of 1.9 percentage points since July 2014. Meanwhile, Amazon and Samsung tablets are, respectively, still the second- and third-largest sources of tablet Web usage in the U.S. and Canada after both posted slight quarter-over-quarter share drops over the study period.”
This stats however does not include the new iPad Air 2 and iPad Mini 3 which was both launched in October while the study was taken in September.
However, what could have contributed to the iPad being the bestselling tablet in the market could be because “A variety of larger retailers including Best Buy, Target, and Staples discounted iPad Mini and Air models leading up to the release of two new iPads early this fall, which may have contributed to the recent share rise,” Chitika said in its report.
See our reviews on: Apple iPad Air 2 Review- features, prices and criticisms of Apple’s most powerful and thinnest tablet ever
The other players in the market were Amazon in second place with a 6.7 percent. That number was unchanged from a year ago. However, Amazon plans to change its entire tablet lineup prior to the holiday season may have some positive effect on its overall sales. For third place was Samsung with a 6 percent share, up from 5.1 percent the prior September. Samsung tablets experienced the biggest year-over-year gain at 0.9 percentage points.
Google is in fourth place with a market share of 1.7%, up from 1.6% and thus showing a 1.1% increase in traffic. Microsoft with a 6% growth over last year is in fifth place with 1.6%. Microsoft slight growth was not as a result of its laptop-like Surface Pro models, but instead benefited “from nearly a year’s worth of Surface 2 purchases, as that tablet went on sale in October 2013” says Chitika.
It will be very interesting to see what will happen in the upcoming months as tablet makers prepare for the holiday season and how it will impact on sales. One thing is certain though is that “North American market remains tremendously competitive”.
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