Apple inc is not only known for breakthrough technology, but is also known for its support of charity organization, among which is their support for persons living with AIDS.
Apple, the maker of iPhones and iPads, is calling on their customers to support them in their drive to have a AIDS free world by launching a campaign that will allow its customers to support World AIDS Day 2014 through donations from app purchases from its App Store during a period of two weeks (November 24 through Sunday, December 7). “In addition, Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1.” according to reports from Apple.
During the two-week campaign, Apple will open a special section of the App Store called Apps for (RED) which will offer 25 apps with exclusive new content. All proceeds from sales will go directly to the Global Fund to fight AIDS. Some of the apps participating in the campaign include Angry Birds, Garage Band, and FIFA 15, Star Walk 2, among many others.
Co-founder of RED Bono who was very pleased with Apple efforts to create a AIDS free generation said “Apple isn’t just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” according to reports from Apple.
World AIDS Day is on December 1 and unites people worldwide in the fight against HIV/AIDS.
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”