Apple partnered with IBM
News has surface that tech giant Apple and IBM partnership that was unveiled back in July this year has began to bear fruit as Apple and IBM releases first line of mobile business apps that target a wide range of industries and businesses.
The partnership came about as the two companies wanted to combine IBM’s enterprise data specialties with Apple’s iOS hardware and software to release apps that are targeted to different areas in business, for example banking and finance amongst others.
The suit of ten apps is dubbed “IBM MobileFirst for iOS” and hopes to “bring IBM’s big data and analytics capabilities to iPhone and iPad users.”
In a press release, Apple’s Phil Schiller describes it as a “big step for iPhone and iPad in the enterprise,” and notes how “Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”
Today’s released of 10 apps are the initial offerings in what will eventually be more than 100 industry-specific apps from the Apple-IBM partnership. The initial batch which including apps focused on the finance, air-travel, and banking industries, is already seeing industry partnership including Citi, Air Canada, Sprint, and Banorte as clients starting today.
“What we’re delivering aims directly at the new quest of business—smart technologies that unlock new value at the intersection of big data and individual engagement,” said Bridget van Kralingen, senior vice president, IBM Global Business Services. “Our collaboration combines IBM’s industry expertise and unmatched position in enterprise computing, with Apple’s legendary user experience and excellence in product design to lift the performance of a new generation of business professionals.”
The apps launching today as part of IBM’s “MobileFirst for iOS” include Advise & Grown and Trusted Advice for the banking and financial services industry, Plan Flight and Passenger+ for the travel industry, Pick & Pack and Sales Assist for retail, Retention for insurance, Expert Tech for telecommunications, and Incident Aware and Case Advise for government and law enforcement. See what each apps offers by visiting Apple official page Or by visiting IBM official page
The apps are built for iPhone and iPad and “are delivered in a secure environment, embedded with analytics and linked to core enterprise processes.” The best thing about these apps developed by Apple and IBM is that the apps can be adjusted to fit any company, and can easily be managed and upgraded due IBM cloud services. The apps are also highly secure.
“This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organizations will put iOS devices to work,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”
The partnership between IBM and Apple is a landmark one for the two companies and is one that TopAppsReviews will continue to monitor.