Tech giants Apple is about to change the way in which the public stream music with the acquisition of Beats $3 billion earlier this year which be push to all iPhones in the upcoming year, 2015 according to reports by Financial Times .
“Apple will bundle the subscription music service it acquired from Beats into its iOS operating system early next year, instantly making it available on hundreds of millions of iPhones and iPads – and ramping up pressure on Spotify, the market leader in music streaming.
The inclusion of the paid-for Beats service in an iOS software update could happen as early as March, according to people familiar with the situation.”
This move by Apple threatens the dominance of market-leader Spotify as Beats will be preinstalled on all iPhones and iPads, therefore allowing Apple to reach new customers. This move also comes as downloads from Apple’s music store, iTunes, have declined.
Beats over the years has struggled to gain subscribers and an acquisition by Apple with its millions of loyal fan base might just be what Beats streaming service needs at this time to survive as it face stiff competition from services such as Spotify that offer both free and paid options. Estimates put Beats’ subscriber base at just 110,000, whereas Spotify have over 10 million paid users.
Apple with its over 800 million mobile devices sold, and there are 200 million active iTunes music users according to Financial Times, will only need to convert only a fraction of their users to Beat to seriously challenge Spotify.
We expect great result from this acquisition by Apple, even though Apple’s own service iTunes Radio which was added to iTunes music app didn’t do well, we expect Beat service to be a success, at least a much bigger success than it is now.
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