Google’s operating system for mobile devices, Android, continues to dominate the mobile market as more users in the US market rather to use Android Operating system than its rival, Apple’s IOS, according to stats released on Thursday by research firm ComScore.
ComScore is a leader in measuring the digital world reporting key trends in the U.S. smartphone industry. According to the data “Apple ranked as the top smartphone manufacturer with 41.7 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share. Facebook ranked as the top individual smartphone app.”
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Regardless of the fact that Apple is the top manufacturer of smartphone, the data further showed that Android out performed Appple’s IOS operating system as the top smartphone platform in September with 52.1 percent market share (up 0.2 percentage points from June), followed by Apple with 41.7 percent, Microsoft with 3.6 percent (up 0.2 percentage points), BlackBerry with 2.3 percent and Symbian with 0.2 percent (up 0.1 percentage points
Over the same period, Apple’s share dipped to 41.7 percent from 42.1 percent.
ComScore data however did not account for Apple’s latest mobile release of iPhone 6 and iPhone 6 Plus that was released on September 19. Furthermore, many smartphone buyers held off on new purchases as they waited for the iPhone 6 release, which sold more than 10 million units during the opening weekend. This may be the reason why Android dominated the mobile market while Apple’s IOS at second place.
It may be interested to see if the release of the iPhone 6 and iPad Air 2 will have any positive effect on the market in the next research release.
For the three months ending with September, ComScore counted 174 million people in the US who owned smartphones, up just 1 percent from the prior three months.
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